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Presenter: Annie, Jarvie-Cross, Wangaratta, Australia
Authors: Annie Jarvie-Cross, Catherine Chanter
The I Now Know (iNK) PROjECT- a pilot education program and video competition to engage secondary schools students to create a one minute video that reflects their perception and understanding of Organ and Tissue Donation
Annie Jarvie-Cross1, Catherine Chanter1
1Nurse Donation Specialist, Northeast Health, Wangaratta, Victoria, Australia
As part of the Victorian DonateLife Rural Special Interest Group (RSIG), Nurse Donation Specialist (NDS) from Northeast health Wangaratta (NHW) were successful in attaining a Grant from the Canberra DonateLife Authority. to promote community awareness of Organ and tissue donation for DonateLife 2013
Utilizing the 2013 theme "Make you wishes count", NHW NDS initiated an innovative pilot project to engage young adults to increase their awareness of organ and tissue donation. The I Now Know (iNK) PROjECT - education program and video competition was conceptualized and developed by the NHW NDS as part of a collaborative engagement involving three regional secondary schools.
Eligibility to enter the competition saw 350 students participate in education sessions based on "The Last Race" education package endorsed by DonateLife. Students were invited to create a one minute video about their perceptions and understanding on any aspect of organ and tissue donation and how they would share their thoughts.
Evaluations by the students written on DonateLife postcards were photographed for The iNK PROjECT face book page. A total of 50 students elected to submit, producing 19 individual or group videos for judging.
A judging DVD was collated for a panel of seventeen national and state DonateLife representatives as well as the NHW executive and regional community leaders. Winners were selected using a specific judging criteria based questionnaire developed by the NDS using survey monkey as a response tool.
Funding provided the platform for the Awards Event, prizes and DonateLife branded photo booths. Over 500 students viewed the winning videos that were also featured in television news coverage. Success of the project has not only been measured by the high standard and quality of the videos, but in the ongoing community engagement and requests for further activities and discussions about Organ and Tissue Donation.
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